Renaissance Creators on social media platforms, transcending categories and mediums, have swept up both the pop-culture and creativity industries. These new breed of creators are embracing what is now, tomorrow, and beyond in order to fully realize their creative, community, and professional potential across Facebook's family of apps. Join Facebook’s Thomas Shim and Founder and CEO of The Creative Collective NYC, Imani Ellis to hear how:
How creators are influencing culture and business....
Academy award winning actor, New York Times bestselling author and Creative Director for Wild Turkey, Matthew McConaughey sits down on our virtual channel to discuss the importance of forging your own path, listening to your instincts and trusting your spirit to drive creativity and connections. Having always moved to the beat of his own drum in the name of authenticity, McConaughey will get real on topics like creative ruts, searching for inspiration and creating real connections through...
Legendary supermodel Christie Brinkley has appeared on more than 500 magazine covers and has been photographed on six continents and in over 30 countries worldwide. In addition to her modeling career, she is an accomplished actress, illustrator, photographer, best-selling author and entrepreneur. Join Katie Kempner, from Stillwell’s popular podcast “Perspectives with Katie Kempner” as she and Christie discuss entrepreneurship, Bellissima, the power of social media, SBLA Beauty, staying fit...
Changing industry standards and increasing regulatory scrutiny are rapidly forcing media publishers and advertisers to adapt. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance towards privacy and protecting consumer data. Join this session to hear why businesses across the industry are adopting Snowflake to protect, securely share, and activate their data to drive growth...
The ADVERTISING Club of NY is back with its "Conversations With..." series This series provides an opportunity for our Young Professionals (30 and under) to interview top executives on their career journey while also discussing relevant cultural/industry moments.
Retail & Ecommerce: This last year has been called “the second wave of retail transformation.” As retailers digitally transform and enhance their ecommerce offerings, we bring you the marketers, brands and technology companies...
Despite the increasing popularity of newer technologies and business models - from shoppable livestreams to the circular economy - most on-site DTC commerce experiences still look and feel the same. Join us and learn what innovative brands are doing to win people’s hearts, and stand out in a sea of sameness. This exclusive conversation, moderated by Modern Retail Editor in Chief Cale Weissman, will explore how winners in the experience economy are evolving their ways of working and digital...
2021 has been a news-filled year for S4Capital with launch of a unitary brand, Media.Monks; a slew of mergers; increased revenue forecasts; and a headcount that’s risen from 2,600 at the end of Q2 2020 to almost 6,000. Sir Martin Sorrell and Wesley ter Haar of Media.Monks and S4Capital will be joined by Meghan Johnson, Global Head of Agency Ecosystem, Consumer Experience at Mondelēz, to deliver insights into the evolution of the agency model and changing consumer expectations.
In just two years, the grocery category has been propelled to the forefront of the ecommerce industry. CPG brands are facing uncertainty as new shopping behaviors are formed. Through this period of massive disruption, the trusted Kroger brand is winning shoppers and shaping the next era of grocery commerce. With an engaging brand message, anytime/anywhere commerce, automated fulfillment centers, and innovative retail media platform - discover how the Kroger brand is building the future of...
On this panel moderated by Roundel, Target’s media company, hear from panelists across leading brands and companies including Criteo, Kimberly-Clark, Mindshare, and PepsiCo as they share insight into how to put together win-win full-funnel campaigns using sponsored product ads to meet brand objectives while bringing “hand raising” consumers the products they want and need.
Retail media not only drives sales, but also can be effective in reaching all stages of the consumer consideration...
As consumers increasingly search and discover in more omni ways, shopping moments are blurring. Opportunities to engage with the shopper are growing by the day, in countless micro-moments along their journey. The best retail media platforms understand the ever-changing nuances of search and shopping behavior, and in turn, deliver a multitude of connection points for advertisers to engage, inspire and convert customers. Hear from Lex Josephs, Walmart Connect’s VP of Sales and AdTech...
Learn how to deploy the same successful strategies that specialty bike company, Aventon, launched to re-invent and grow its brand and establish itself as a market leader. We’ll explore how Aventon adopted a full-funnel marketing approach using first-party data and addressable targeting to deliver relevant, personalized messages across the customer journey. In this session, discover the key strategies you can also use to efficiently drive performance while also growing a premium brand.
Like “digital”, “social”, and “multi-cultural” marketing, for too many brands, “purpose-driven” marketing remains a prefix without a…purpose. It’s past time we lose the prefixes and recognize that it’s all just marketing.
Despite decades of being told that our brands will “do well by doing good”, despite reams of data, cultural signals, business and social imperatives, this tool for driving enduring connections between brands and stakeholders remains an under-leveraged strategic and...
